How we think about software, business and the work itself.
A small collection of essays on the choices we keep making and the reasons behind them. Long-form, opinionated, written so you can decide whether we are the right fit before the first call.
Engineering
Why we build WebSocket-first
Most of the web still polls every few seconds for state it already had. We picked WebSockets early, kept maintaining the runtime when the upstream went quiet, and shipped the features Laravel itself eventually copied.
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Operations
Docker by default, Traefik on top
Every project ships containerised, every container is labelled for Traefik, every deploy looks the same. "Works on my machine" was a 2014 problem; we solved it in 2014.
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Operations
Linux everywhere
We use Linux on our laptops, our build machines and our hosts. The same OS runs the place you write the code and the place it serves traffic, so the smallest gap between dev and prod is the gap that closes the most bugs.
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Business model
Open source by default
Every recurring piece of code becomes a module. We do not bill while we package it, we maintain it after shipping, and your project gets the next ten years of fixes for free.
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Workflow
How we work with AI
We use AI assistants in our daily workflow. Honestly, deliberately, and without an AI surcharge on the invoice. Here is what they do, what they do not, and what it means for your bill.
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Trust
Every minute, with a note
We bill by the second and write a note for every minute. Open the invoice, read what we did, when, and why. No agency math, no rounded hours.
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Product · Craft
We build for the morning user
The person who pays for the software and the person who lives in it every morning are rarely the same person. We optimise for the second.
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How we engage
Built with startups
Early-stage product work is where software is allowed to be honest. We love it, we shape every other engagement around it, and we work the way founders work.
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Curious how this plays out in practice?
These essays are the why. The how shows up in the projects we ship. Drop us a note and we can talk about your specific case.